An Independent Media & Digital Agency


Passionate About Performance
and All Things Digital


Your Business Is Our Priority

about us image

At Adminer, we help you cut through the noise. We are an independent programmatic and digital outfit dedicated to helping your brand shine amidst a vast and complicated sea of advertising and competitors. In order to deliver the best advertising performance for our clients, we remain media networks, platforms and media agnostic. 

This means that we put your business outcomes and performance first, carefully evaluating all platforms by their ability to deliver the best possible results for your brand and mining their benefits through years of experience and expertise. For us, our clients come first, always.

Specialized in SEA Markets

Media & Digital Solutions For Success

20+ Years Of Experience

Our Leadership

Championing Performance & Progress

Sivanathan Krishnan_Founder & Chairman

Sivanathan Krishnan
Founder & Chairman

Kenneth Wong_Chief Executive Officer

Kenneth Wong
Chief Executive Officer

Beverly Koh_Chief Financial Officer

Beverly Koh
Chief Financial Officer

Elfeera Roseman

Elfeera Roseman
Head of Digital Ad Ops

Hong Chian Koh_Head of Ad Tech

Hong Chian Koh
Head of Ad Tech

Jane Wong_Head of Media Trading

Jane Wong
Head of Media Trading

Sivanathan Krishnan

28 years advertising experience. Founder of Adminer Malaysia. Recipient of 2008 Media Entrepeneur of the Year Award. Prominent face of Malaysian media industry, and regarded as the ‘Big Ideas’ Champion.

Kenneth Wong

With extensive advertising background and digital marketing, Kenneth has been responsible in driving organization’s integrated marketing campaigns for the past 18 years.

Kenneth has been involved with client servicing, strategic and brand marketing stints with leading brands and agencies. In his most recent role, he is responsible in leading and growing the operations for Adminer, a homegrown independent programmatic trading desk. Prior to that, he led Cadreon Asia (IPG Mediabrands) regional hub across 7 markets. He was also the head of digital for Carat Media and PHD Media in his previous roles.

Beverly Koh

A qualified Chartered Accountant with over 24 years of experience. She has articled at KPMG Peat Marwick for over 6 years in the areas of audit, taxation & listing of companies on the KLSE.

Elfeera Roseman

With 9 years of experience under her belt, Elfeera has worked in social media management, digital analytics, and programmatic media buying, and handled regional accounts across APAC for clients that include FitBit, Spotify, J&J, Amazon Web Services, and Tourism Australia. She has also worked on the client side at Celcom, managing ATL, BTL, and digital campaigns for their post-paid products.

Hong Chian Koh

Hong Chian has led an impressive career as Digital Campaign Engineer & Ad Tech in his 7 years working in the Digital Advertising industry. Today serving as the Head of Technical & Engineering at Adminer, Hong Chian plays a major role in onboarding programmatic buying platforms, data strategy for digital campaigns, and working with major media owners in Malaysia. Through his commitment to this role, he has helped Adminer improve digital media buying efficiency for clients.

Prior to his current role at Adminer, Hong Chian worked as a Senior Digital Campaign Engineer at Cadreon Asia (IPG Mediabrands), helping the programmatic trading desk with digital campaign execution across 8 markets in Asia using multiple DSP platforms.

Jane Wong

With over 9 years of experience in Marketing, Advertising and Communications, Jane has honed her strengths in client servicing, digital strategy and media planning across various industries (Retail, Automotive, Travel, FMCG, F&B, Insurance, Education, and Government-led campaigns) in Malaysia & Singapore.

Today, Jane heads digital media trading and partnerships for Adminer clients.