The Independent Trading Desk Built for Performance
Platform-agnostic by design. What we recommend is what performs for your business — not what a single platform is built to sell.
Brands we trade for
Independent programmatic, built around your goals.
Adminer is an independent programmatic trading desk for brands and agencies. Our strategy, technology and hands-on expertise plan, activate and optimise your digital media, from targeting and setup to measurement and reporting.
Being platform-agnostic, we choose the right technology, partners and inventory for each campaign — for more flexibility, transparency and access to quality media, and programmatic that is easier to navigate and delivers better outcomes.
Leadership
Devashish Banarjee
Group Chief Digital Officer
Koh Hong Chian
Head of Digital Ad Tech & Performance
Jane Wong
Head of Trading
Our Solutions
A full stack of channels, formats, data, technology, and measurement — platform-agnostic and built to be combined.
Channels
Display
Banner and rich placements across premium web and app environments.
Mobile
In-app and mobile web inventory, reaching people on the screen they carry everywhere.
Native
Ads that match the look and feel of the content around them.
Video
In-stream and out-stream video across publishers and platforms.
CTV
Digital-style targeting and measurable delivery on the biggest screen in the house.
Audio
Non-skippable audio in streaming and podcast environments, targeted by age, language, playlist, and daypart.
pDOOH
Billboards, transit, and retail screens bought on location, audience, and real-time signals like weather.
PMP
Private marketplace deals with vetted publishers, for quality inventory over open-exchange volume.
Advanced Formats
Rich Media Display
Formats built to be interacted with, not just seen. Up to 3× longer view time than standard display.
Interactive Video
Video that responds to the viewer, from branded players to interactive choice formats.
Social Display
Repurpose high-performing social creative into display ads and extend proven content beyond the platform.
Dynamic Creative Optimization
One template, infinite versions. Creative that changes by location, audience, weather, or behavior — automatically.
Data
3rd Party Data
Independent signals from third party data providers, layered on for sharper, more consistent reach.
Keyword Contextual Data
Context-aware targeting that understands what a keyword actually means on the page it appears on.
Location Data
Turn real-world movement into audiences — from live proximity targeting to visitation-history segments built from where people actually go.
Technology
Cookieless Solutions
Extend addressable reach past the cookie, using people-based IDs to keep targeting, retargeting, and measurement working as browsers change.
Custom Algorithms
Bring your own algorithm, built and tuned around your specific KPIs.
Brand Safety
Independent verification and suitability controls from DoubleVerify, IAS, Peer39, and Mobilewalla, extended to social campaigns with 100+ risk-tiered categories and content-level visibility.
Brand Lift
Survey-based studies that prove a real shift in how people see the brand, not just delivery.
Conversion Lift
Randomized test and control groups that isolate the conversions your media actually caused.
Measurement
Real-Time Reporting Dashboard
Every platform, one live view. Blended metrics, always-current data, and history the platforms themselves don’t keep.
Footfall Attribution
Prove the store visits your media actually drove, with exposed vs. control group measurement. In one case, a 7.2× lift in visitation.
Platforms we trade on
Platform-agnostic in practice: every platform and partner below is one we actively operate — not one vendor’s roadmap.
Ready to activate what actually works?
Let’s talk about your next campaign.